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DobbTV Creative Guidelines

Version 1.0.0

We always prefer you providing us with the final creative but we have capabilities to design all the assets in collaboration with you. In this case you need to provide an brand manual and all the necessary assets such as font & logotype in vector format.

Show Opener

The

Max length: 15s

Resolution: 1920×1080

Codec: h264

FPS: 25

Voiceover: Yes

Music: No

SFX: Yes

 

Example

 

Lower third

Fotbollsmorgon has a persistent overlay graphic during the entire show

Type: Static or Animated(animated must loop)

Size: 738×136 or 360×136

Animated must be .mov with alpha channel. Static files delivered as .png or .psd

Length for animated: max 15s

Music: No

SFX: No

Split-screen

Clarify the message with split-screen graphics

883x980px (10px margin because of rounded corners)

Static or animated

Length: unlimited

Music: No

SFX: Yes

Full screen

All full screen creatives such as trailers, adboards etc to be delivered in

(Studio mic will be muted depending on the type of creative)

1920x1080px h264

Static or Animated

Music: Yes

Voiceover: Yes

SFX: Yes

 

Example

CTA/QR

QR codes are preferably accompanied by shortened campaign url to streamline the mobile user experience(they cannot scan the QR code) We also have the possibility to create url alias with our domain (yourcompany.com/offer/amazingoffer => dobb.one/yourcompany)

 

QR codes and Call-to-actions can be displayed in full screen, split-screen graphics.

Full-screen social media: 1080x1920px

Logotype: Vector

 

Please check the examples below for inspiration

Short Vertical Formats

 

Logotype exposure in the beginning of the clip. Animated in and out graphics

 

Native ad

 

Persistent logo during the entire clip